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CHARLES F. REILLY

B2B Commercial & Property Marketing Specialist

Redwood City, CA | 📞 415-608-1612 | 📧 heychuckreilly@gmail.com | 🌐 http://www.chuckreilly.com

 

🌟 PROFESSIONAL PROFILE

Versatile Sales & Business Development Leader with 15+ years of experience driving revenue in construction, HVAC, and high-value real estate. A "full-cycle growth engine" with a proven track record of managing multiple complex projects simultaneously. Expert at leveraging digital marketing (SEO/Google Ads) to accelerate leasing and sales velocity.

• Revenue Growth: Consistently achieving 32% month-over-month revenue increases in current B2B roles.

• Asset Management: Deep experience managing P&L for commercial and residential portfolios, including  trust properties in Woodside and Portola Valley and the Sonoma Wine Country

• Efficiency: Skilled in balancing outbound sales, digital marketing, and property operations through superior time management.

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💼 SELECT PROFESSIONAL EXPERIENCE

Commercial Account Manager | Construction & Building Materials

Redwood City, CA | April 2022 – Present

• Performance: Driving a 32% MoM revenue increase by securing 2–3 new commercial accounts weekly.

• Strategy: Blends high-volume cold calling with technical product expertise to support HVAC and Electrical contractors.

Lead Generation & Asset Marketing (Consultancy)

San Francisco Bay Area | 2020 – Present

• Project Lead: Directs "Buildings Are Your Business" and "Your Peninsula Home" campaigns, focusing on high-intent B2B and real estate lead flow.

• Dual Focus: Simultaneously manages SEO, content strategy, and LinkedIn prospecting for a portfolio of construction and property clients.

Manager for Private Trust | Portola Valley & Woodside

Concurrent Project | 2017 – 2020

• Portfolio Management: Orchestrated marketing, leasing, and operations for a portfolio of single-family investment properties in high-net-worth enclaves.

• Operations: Facilitated all repairs, vendor service agreements, and tenant move-ins/outs, maintaining 100% occupancy through proactive maintenance and inspections.

HVAC Marketing & Lead Generation (Inside Sales)

Oakland, CA | Sep 2015 – Mar 2020

• Record Growth: Set all-time company KPIs for lead generation; maintained a consistent rate of 2+ new accounts weekly.

• Consultative Sales: Designed and sold complex HVAC systems for residential and commercial clients.

Residential Property Manager | Heritage Realty

San Mateo, CA | 2011 – 2012

• Compliance & Sales: Managed multi-family and single-family leasing across San Mateo County.

• Legal: Negotiated leases and served legal documentation in strict accordance with DRE and HUD/Section 8 regulations.

Commercial & Residential Property Manager | Moore Trust LLC

Sonoma County, CA | 2008 – 2011

• Revenue Acceleration: Doubled leasing revenue in 6 months for a 100-unit multi-family property using aggressive online marketing and direct sales.

• Financial Oversight: Managed full P&L and cash flow analysis; grew overall revenue by 30% within the first 9 months.

• Capital Projects: Oversaw staff of 10 and managed extensive commercial/multi-family remodeling and renovation projects.

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🎓 EDUCATION & CREDENTIALS

• Bachelor of Arts – University of San Francisco

• Licensure: California Real Estate License

• Certifications: Google Ads Search & Display, LinkedIn Sales Navigator Pro, SEO Site Optimization.

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💼 Select Professional Experience

Commercial Account Manager | Construction & Building Materials Company – Redwood City, CA

Apr 2022 – Present

• Consistently exceeded growth targets by securing 2–3 new commercial accounts weekly in the HVAC, Electrical, and B2B markets.

• Achieved a 10% monthly increase in new accounts by blending high-volume cold calling with product expertise and consultative support for contractor clients.

• Built and managed a robust sales pipeline using HubSpot CRM, ensuring high visibility and accurate forecasting for management.

Strategic Digital Marketing & Lead Generation

Ongoing

• Developed and executed targeted lead generation blogs and digital content for "Buildings Are Your Business" and "Your Peninsula Home" campaigns.

• Drove lead flow by managing SEO and WordPress sites, working directly with developers and optimizing for Google Search and Display best practices.

• Effectively used LinkedIn Sales Navigator Pro to source, qualify, and engage high-value B2B leads, building sales channels in partnership with Sandler Partners.

HVAC Marketing & Lead Generation (Inside Sales) | East Bay HVAC Contractor – Oakland, CA

Sep 2015 – Mar 2020

• Acted as a technical sales consultant to design and sell complex, complete HVAC systems for residential and commercial clients, resulting in the highest sales conversion rate in company history.

• Maintained a key performance indicator (KPI) of 2+ new accounts per week through effective cold calling and cultivating client referrals.

• Conducted detailed needs analyses, prepared technical proposals, and led consultations with homeowners, contractors, and business owners.

Business Development & Project Manager | International Waterproofing & Adhesives – San Francisco Bay Area

Jan 2016 – Jun 2017 (Concurrent Project Role)

• Prospected and qualified 3–4 new leads weekly for renovation and tenant improvement projects in commercial buildings.

• Handled small-scale estimating and project coordination, demonstrating resourcefulness and cross-functional capacity beyond pure sales.

Key Prior Experience

Marketing & Business Development Manager for Precision Communications (Low Voltage Contractor) where I led channel partnerships in fire/security and IT; Retail Leasing Consultant for Moore Building LLC where I increased occupancy by 40% in 6 months.

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🛠️ Key Technical Skills

• CRM & Sales: HubSpot, LinkedIn Sales Navigator Pro, Cold Calling, Consultative Selling, Forecasting

• Digital Marketing: Google Ads (Search & Display), Google Search, Meta For Business, SEO, WordPress, Google Analytics

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🎓 Education & Certifications

• Bachelor of Arts – University of San Francisco

• Key Certifications: Google Ads Search & Display Certifications, LinkedIn Sales Navigator Pro, WordPress & S.E.O Site Optimization

• California Real Estate License pending (12/2026)